This is when Paani runs its annual Water Cup competition, a contest between different villages in Maharashtra to come up with the best watershed management and conservation methods. “For the last seven or eight years, my schedule has largely been divided equally between Satyamev Jayate, which later converted into Paani, and my film work," he says.Īpril and May are the busiest time of the year for the 53-year-old actor. Water management is one of the issues that Khan’s non-fiction television programme Satyamev Jayate-which ran for three seasons from 2012-14 on the Star Network and Doordarshan-helped highlight.
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Shooting for the movie wrapped up the day before we meet, but Khan says he has also been busy with Paani Foundation, a water management NGO he founded in 2016. Though dressed in T-shirt and trousers, Khan is sporting the Thugs look, complete with a nose ring, three ear piercings and long hair held together with a hairband (through the length of our conversation, he insists the hair is not like this in the film). With him is Shamath Majumdar, marketing and content development head at Aamir Khan Productions, the film production and distribution company the actor founded in 2001. Khan walks into the room after I’ve been waiting for about 15 minutes. Trade experts say it is the only Indian film currently in the pipeline with the potential to top the ₹ 500 crore earned in India by Baahubali 2: The Conclusion (2017). The budget already stands at ₹ 250 crore. Thugs, featuring Amitabh Bachchan and Katrina Kaif alongside Khan and shot in 3D, certainly fits the bill. After the success of the Baahubali franchise, there is a growing belief that the only way to bring audiences to theatres today is to create big-screen spectacles. Instead, they position Thugs as part of a new era of film-making in Bollywood, as film-makers grapple with competition from streaming services.
While it was recently reported that the film draws from the hugely successful Disney franchise Pirates Of The Caribbean, Khan’s team denies any connection. He’s been shooting across Malta, Thailand and India for Yash Raj Films’ action adventure Thugs Of Hindostan, which is scheduled to release on the Diwali weekend in November.
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